Episode 04: Conversation with Dr. Niz Safrudin, Design Engagement Lead, SAP

RetailBusinessPodcast
Written By Joshua T Williams
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Dr. Niz Safrudin shares her insight regarding the intersection of physical and digital space and the real challenges of “omni-channel” retailing. She also discusses the potential opportunities brands may have to reset after the pandemic.

Ex-social scientist & global citizen, with the experience of living & working in Australia, Asia, Europe & now in the US. I lead customer engagements with a team of designers – we solve business challenges through a deep understanding of human needs. Our goal: Delivering purpose-driven innovation at scale. Niz specializes in re-imagining new business models and processes through applied research; leveraging emerging technologies, including augmented, mixed & virtual reality with Intelligent Technologies (Internet of Things, Machine Learning, Artificial Intelligence, Data Analytics, Blockchain); orchestrating design-led innovation & digital transformation; and bridging the experience gap between the physical and digital worlds.

Learn more: linkedin.com/in/nizsafrudin | SAP.com | SAP AppHaus

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer: Fashion Consort

Follow on Instagram: @RetailRevolutionPodcast

Joshua T Williams

Joshua Williams is an award-winning creative director, writer and educator.  He has lectured and consulted worldwide, specializing in omni-channel retail and fashion branding, most recently at ISEM (Spain) and EAFIT (Colombia), and for brands such as Miguelina, JM, Andrew Marc and Anne Valerie Hash.  He is a full time professor and former fashion department chair at Berkeley College and teaches regularly at FIT, LIM and The New School.  He has developed curriculum and programming, including the fashion design program for Bergen Community College, that connects fashion business, design, media and technology.  His work has been seen in major fashion magazines and on the New York City stage. Joshua is a graduate of FIT’s Global Fashion Management (MPS) program, and has been the director and host of the Faces & Places in Fashion lecture series at FIT since 2010.

http://www.joshuatwilliams.com
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Episode 05: Claire Mitchell, Design & Innovation Consultant
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Episode 03: Conversation with Stacy Graiko, Managing Director, Qualitative Research, Kantar