Conversation with Vasumathi Soundararajan, Service & Interaction Designer, Fjord

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Vasumathi describes her role and ethos as a service and interaction designer, focused on how customers experience brands digitally and physically. She shares insight, as an entrepreneur, on growing a customer-centric business.

Vasumathi Soundararajan designs “the world we want to live in – one that propels us forward, one that works with and for us.” She currently work is as a Service and Interaction designer at Fjord, Accenture. 

Vasu is a human-interest storyteller and entrepreneur turned Experience Strategist and UX Designer who has successfully built, launched and scaled businesses. She is an Interdisciplinary Designer and creative collaborator, adept at developing human-centered solutions. She is an empathetic detail-oriented problem solver, using design as a tool to drive change, growth and positive impact.

With the motto that “Life is too brief to wear boring underwear,” she launched a design-driven startup called Ken Wroy, that offers fun and comfortable underwear for men. Being a champion of sustainability, she passed the BCORP certification – achieving radical transparency in her supply chain. She successfully led the business to acquisition.

Her design philosophy — Mono no aware (物の哀れ), is a Japanese term for ‘Being Aware of Impermanence,’ motivates her to empathize and experience to the fullest.

Learn more: LinkedIn

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer: Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast

Joshua T Williams

Joshua Williams is an award-winning creative director, writer and educator.  He has lectured and consulted worldwide, specializing in omni-channel retail and fashion branding, most recently at ISEM (Spain) and EAFIT (Colombia), and for brands such as Miguelina, JM, Andrew Marc and Anne Valerie Hash.  He is a full time professor and former fashion department chair at Berkeley College and teaches regularly at FIT, LIM and The New School.  He has developed curriculum and programming, including the fashion design program for Bergen Community College, that connects fashion business, design, media and technology.  His work has been seen in major fashion magazines and on the New York City stage. Joshua is a graduate of FIT’s Global Fashion Management (MPS) program, and has been the director and host of the Faces & Places in Fashion lecture series at FIT since 2010.

http://www.joshuatwilliams.com
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Conversation with Timo Rissanen, Associate Professor, UTS

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Conversation with Donald Rattner, Architect & Author