Nigel Barker shares his perspective on the need for brands to be thoughtful about what they stand for, who they support, and how they connect with consumers, whether it’s through social media or in a physical environment. Real passion and positive energy is contagious.

Natalie Zfat advises fashion brands to be people-first and value-driven, especially on social media. She recommends that brands and influencers create content that is either funny, beautiful or valuable, as a means to authentically engage, rather than focusing too much on the analytics.