Conversation with Fanny Damiette, CMO, The Webster
Fanny Damiette dives into the current thinking and practices related to customer-centric, omni-channel fashion marketing. She discusses the need for a more personalized brand experience, based on integrity.
Episode 07: Conversation with Kevin Thompson, Chief Brand Strategist
Kevin Thompson shares his perspective on the changing landscape of retailing, particularly as it relates to brick & mortar operations and design. He also discusses the marketing needs of a fashion brand and how communication is a two-way street, wherein customers must have a voice.
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