Conversation with Andrew Jassin, Founder/Managing Director, Jassin Consulting Group
Andrew Jassin provides an expansive view of the apparel industry over the past 40 years with a focus on brand development and M&A. He then focuses on current issues, and provides insight on how brands can engage new consumers.
Episode 06: Conversation with Lauren McGuire, President, Man Made Music
Lauren McGuire discusses sonic branding and the use of sound overall in retail environments, online and onsite. She focuses on how sound impacts the shopping experience, and shares her insight on how sound might be used after we reach the end of the pandemic.
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Available on Apple Podcasts, Stitcher and Spotify.