Fanny Damiette dives into the current thinking and practices related to customer-centric, omni-channel fashion marketing. She discusses the need for a more personalized brand experience, based on integrity.

In this bonus episode, host Christopher Lacy, speaks with producer Joshua Williams, about the past two seasons of the Retail Revolution podcast. They reflect on the common themes of authenticity, values alignment and the role of technology in retail. They also provide a sneak peek into plans for season three. 

Natalie Zfat advises fashion brands to be people-first and value-driven, especially on social media. She recommends that brands and influencers create content that is either funny, beautiful or valuable, as a means to authentically engage, rather than focusing too much on the analytics.