Summer Intern Takeover: Influencers and Authenticity

Fashionbusinessinfluencer marketing
Written By Joshua T Williams
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Maria Soubbotina discusses the foundation for authentic influencer campaigns with Gabrielle Lamy. Maria and Gabrielle are both graduates of the Fashion Management program at Parsons School of Design in New York City. Maria works in publicity at Random House in New York City.Gabrielle did her capstone research on influencer marketing models in the fashion industry and is an Associate Account Manager at Narrative PR in Toronto Canada.

Learn more: Maria Soubbotina LinkedIn | Gabrielle Lamy LinkedIn

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer:Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast

Joshua T Williams

Joshua Williams is an award-winning creative director, writer and educator.  He has lectured and consulted worldwide, specializing in omni-channel retail and fashion branding, most recently at ISEM (Spain) and EAFIT (Colombia), and for brands such as Miguelina, JM, Andrew Marc and Anne Valerie Hash.  He is a full time professor and former fashion department chair at Berkeley College and teaches regularly at FIT, LIM and The New School.  He has developed curriculum and programming, including the fashion design program for Bergen Community College, that connects fashion business, design, media and technology.  His work has been seen in major fashion magazines and on the New York City stage. Joshua is a graduate of FIT’s Global Fashion Management (MPS) program, and has been the director and host of the Faces & Places in Fashion lecture series at FIT since 2010.

http://www.joshuatwilliams.com
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Summer Intern Takeover: Creating Your Fashion Brand